CLICKTOLL.COM — CAMPAIGN LAUNCH CHECKLIST

BRIEF
[ ] Name the audience and the intended placement context.
[ ] Write one specific offer and one primary action.
[ ] Identify supporting evidence and necessary offer conditions.
[ ] Define the primary outcome and the source of truth for it.

CREATIVE
[ ] Confirm the actual recipient's dimensions and file requirements.
[ ] Inspect the final export at normal display size.
[ ] Review spelling, crop, brand recognition, and readable conditions.
[ ] Verify allowed motion, looping, final frame, and fallback.
[ ] Record creative version, language, approval owner, and file.

DESTINATION
[ ] Open the exact published campaign link on desktop and mobile.
[ ] Follow redirects and confirm the promised offer.
[ ] Check the primary action, navigation, and keyboard use.
[ ] Keep personal information out of campaign URL labels.
[ ] Review the measurement and customer-information workflow.

OPERATIONS
[ ] Assign a response owner and backup for inquiries.
[ ] Define qualification stages, counting rules, and normal time to outcome.
[ ] Confirm creative eligibility, buying settings, and reporting access.
[ ] Separate technical launch checks from a performance verdict.
[ ] Save the delivered version and the launch review record.

REVIEW
[ ] Compare delivery, relevant visits, qualification, and completed outcomes.
[ ] Record missing data and differences between reporting systems.
[ ] Select one focused next test or a documented stop/continue decision.

Reference: https://clicktoll.com/resources/