CLICKTOLL.COM — CREATIVE BRIEF WORKSHEET

Campaign name:
Owner and reviewer:
Intended audience:
Reader/customer problem:
Specific offer:
One primary action:
Reason to believe the claim:
Conditions that must be understood:
Destination:
Publisher/platform and placements:
Required canvases:
Approved file and packaging specification:
Creative concept and version identifiers:
Language and brand requirements:
Mobile review owner:
Measurement owner and primary event:
Qualification/follow-up owner (where applicable):
Approval date:
Next review decision:

Complete the smallest supported format before expanding to the others.
Reference: https://clicktoll.com/resources/