Adtech explained: what happens behind a banner ad
Meet the buyer, seller, auction, ad server, and reporting layers without losing sight of the campaign’s purpose.
Read the field note
Field Notes / Category
Adtech: Understand the systems behind the space.
Follow the roles, requests, commercial paths, and reporting layers that connect advertisers with publishers. Start with a plain-language overview, then use the glossary and specifications to ask more precise questions.
Take the topic into a real workflow.
Start with the field note that best matches your current decision. Use its examples to inspect the brief, creative, destination, or reporting process in front of you. Keep the assumptions visible and adapt the method to your own campaign rather than treating a worked example as a performance target.
Then open the related reference pages for formats, terminology, or a practical handoff checklist. Save the version you use and record the next question your review needs to answer.