Resources / The working desk

A better brief. A cleaner handoff.

Practical reference pages, plain-text worksheets, and blank format canvases for the work between a good idea and a published campaign.

Plain-text download

Campaign launch checklist

Review the offer, exported creative, published destination, measurement definitions, and response ownership before launch.

Download the worksheet ↓

Plain-text download

Creative brief worksheet

Start with the audience’s problem, the useful promise, the action, the placement, and the people responsible for approval.

Download the worksheet ↓

Plain-text download

Creative experiment plan

Write the hypothesis, controlled variable, primary outcome, assignment method, stopping rule, and decision record before testing.

Download the worksheet ↓

HTML / CSS / GIF download

CSS + GIF banner examples

All nine exact-size banner pairs, including standalone HTML/CSS, animated GIFs, source files, and static frames. No build step or external animation library.

Download all 9 sizes ↓

Start from the correct canvas.

Each size page includes matching CSS and animated GIF examples, editable source, and a blank SVG at the stated dimensions. Download the exact canvas and adapt the composition for your campaign.

300 × 250 ↗728 × 90 ↗160 × 600 ↗300 × 600 ↗336 × 280 ↗970 × 250 ↗320 × 50 ↗320 × 100 ↗300 × 50 ↗

Primary references