Landing pages for display ads: keep the promise
Review message match, evidence, mobile usability, and the next step so the destination fulfills the advertisement.
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Field Notes / Topic
Mobile: Respect the small canvas.
Review compact banner proportions and the phone experience after the tap. These guides connect small-format design with readable, usable destinations.
Mobile banner creative: small canvas, clear message
Build readable mobile banners with a focused promise, an honest action, and a destination that works on a phone.
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Banner ad sizes: choose the format, not the guesswork
A practical guide to rectangles, leaderboards, tall units, and mobile banners—with a better way to plan your format set.
Read the field noteTake the topic into a real workflow.
Start with the field note that best matches your current decision. Use its examples to inspect the brief, creative, destination, or reporting process in front of you. Keep the assumptions visible and adapt the method to your own campaign rather than treating a worked example as a performance target.
Then open the related reference pages for formats, terminology, or a practical handoff checklist. Save the version you use and record the next question your review needs to answer.